Last updated: 2 April 2026

1. Who We Are

C.E.King Limited is a company registered in England and Wales (Company No. 8332344).

Registered office:
Unit 20, Trade City, Avro Way
Brooklands Business Park
Weybridge, Surrey KT13 0YF
United Kingdom

VAT Number: GB158551195

C.E.King Limited is the data controller responsible for your personal data.

Contact details:
Email: info@ceking.com
Telephone: +44 (0)1932 212017

2. What Personal Data We Collect

When you contact us, request a quotation, or place an order, we may collect:

• Name, job title, and company name
• Email address, telephone number, and postal address
• Details of your enquiry, communication, or order
• Transaction and order details
• Payment information (processed securely by Shopify; we do not store card details)

When you visit our websites, we may collect:

• IP address
• Browser type and version
• Pages visited and time spent on site
• Device type and operating system
• Referring URL
• Cookie identifiers and advertising identifiers

We use cookies and similar technologies. Full details, including cookie names, durations, and purposes, are provided in the Cookie Policy for each website.

3. How We Use Your Data and Legal Basis

We process your personal data under the following lawful bases:

Contract (Article 6(1)(b))

• To respond to enquiries
• To provide quotations
• To process and fulfil orders

Legitimate Interests (Article 6(1)(f))

We process data where necessary for our legitimate business interests, including:

• Managing customer relationships
• Maintaining internal business records
• Improving our products, services, and website

We ensure that these interests do not override your fundamental rights and freedoms.

Consent (Article 6(1)(a))

• To operate analytics and advertising cookies
• To deliver targeted advertising

You can withdraw consent at any time via the Cookie Settings link available on our websites.

Legal Obligation (Article 6(1)(c))

• To comply with tax, accounting, and regulatory requirements

Marketing (PECR Compliance)

We may send marketing communications to existing business contacts where permitted under UK electronic marketing laws (PECR), and where you have not opted out. You can opt out at any time by:

• Clicking the unsubscribe link in emails
• Contacting us directly

4. Tracking and Advertising Technologies

We use third-party tools for analytics and advertising. These are only activated where you have given consent via our cookie banner. Detailed information about cookies, including their names, durations, and purposes, is provided in the relevant Cookie Policy for each website.

5. Who We Share Your Data With
We do not sell your personal data. We may share your data with:

• Shopify (website hosting and e-commerce platform)
• Payment processors (Shopify Payments) for secure transactions
• Analytics and advertising providers (where you have consented)
• Professional advisers (legal, accounting)
• Regulators and law enforcement authorities where required by law

All third parties process data under appropriate contractual safeguards.

6. International Data Transfers

Some of our service providers (including Google, Meta, and TikTok) may process data outside the United Kingdom, including in the United States. Where this occurs, we ensure appropriate safeguards are in place, including:

• UK International Data Transfer Agreements (IDTAs) or the UK Addendum to EU Standard Contractual Clauses
• Adequacy regulations approved by the UK government where applicable

7. Data Retention

We retain personal data only as long as necessary:

• Enquiry data: 3 years from last contact
• Customer/order data: 7 years (legal and accounting requirements)
• Marketing data: until you opt out or withdraw consent
• Cookie and analytics data: as specified in the Cookie Policy

8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict processing
• Object to processing based on legitimate interests
• Request data portability

Where processing is based on consent, you have the right to withdraw that consent at any time. To exercise your rights, contact: info@ceking.com. We will respond within one month. If you are not satisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). Website: https://ico.org.uk; Telephone: 0303 123 1113.

9. Security

We implement appropriate technical and organisational measures to protect your data, including:

• Secure hosting infrastructure (Shopify platform)
• Encrypted connections (HTTPS/SSL)
• Access controls and authentication
• Ongoing monitoring of systems and services

While we take all reasonable steps to protect your data, no method of transmission or storage is completely secure.

10. Children’s Data

Our websites are not intended for children, and we do not knowingly collect personal data from individuals under the age of 13.

11. Automated Decision-Making

We do not carry out automated decision-making or profiling that produces legal or similarly significant effects.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updated versions will be posted on this page. Where appropriate, we will notify you of material changes. Your continued use of the website after any updates constitutes acceptance of the revised policy.